Fortunately, when you work with us you don’t need to know all the technical details. We handle pretty much everything for you! However, if you are curious as to the inner workings of Search Engine Optimization, then here’s the simple breakdown on how it works.
Google and other search engines send out their “spiders” to crawl the Internet and find websites. It finds sites by following links on other web pages, or takes website submissions via the search engine’s main website.
Quick TIP: You should never use any company who wants to submit your webpage multiple times to the search engines, nor should you do it yourself. Repeated submissions can get you banned! Once the search engine knows about your site, that’s enough. We have the tools to know exactly when the search engines index your site.
When a search engine crawls your site, they look only at the code. They can’t see your beautiful graphics, nor do they care. They only look at code. If your code is sloppy, they struggle through it, and you get poor scores because of it. Worse, if your code is really bad, the search engines don’t waste their time with you and move on. Because they have millions of websites to crawl, and they are not about to waste their time on a website who can’t maintain their code!
Unfortunately, software that helps web designers build beautiful pages leaves behind very messy code. However, with some tweaks, we are able to fix your code without changing the look of your site.
So, we’ve fixed your code, now what?
Well, the second part is credibility. How does the search engine know you are for real? It looks at all the other web pages on the Internet that link to your site, and count each one as a vote.
Not all votes are equal. Godiva chocolate’s vote for a chocolate company weighs heavier than 100 votes from “Jimmy’s Chocolate Shop”. Google gives more credibilty to those sites who have been around longer and have earned respect from other websites in the industry, and rightfully so. This is why a major part of your Search Engine Optimization is finding high quality websites to link to you. Don’t worry, we know where to go and how to secure these links.
Each industry has different competiton. Likewise, each search keyword has different competition. The phrase “web design los angeles” has much more competition than “web design cameron park california”. The more competition, the harder you have to work to get ranked.
Sometimes it’s not about working harder though - it’s about being smart. You start off with keyword campaigns that are attainable. Once your site reaches the Top 10 to Top 20, then other campaigns become reachable.
This process is called “organic search engine optimization” - organic meaning “alive”. When we make your site alive in the eyes of the search engine, it’s credibility and relevance grow over time. The search engines LOVE sites that are updated often and show signs of life.
Finally, a major part of Search Engine Optimization is finding out exactly who is now visiting your high ranking website, where they come from, and how long they are staying on your site. Do they leave immediately? Do they click to other pages? What percentage stay? What percentage leave? What percentage come from Google? Yahoo? We take care of all this for you, in easy to read reports. Wonder no more, the reports tell the true tale.
When you work with Honest SEO, your website becomes alive again. Request a free ranking report and start on the road to higher ranking today!
